rAKAN Brand guideline
Brand Logo
Alternative logos
Malay Tagline Use
Chinese Tagline Use
English Tagline Use
color palette
#006f54
#ED1c24
#72bf44
#231f20
#FFDE59
#F6FAEE
BRAND FONT
Header Font
League Spartan
Hello areasa
Font Descrtipion: League Spartan is bold and modern, perfect for headers. Its strong lines make key messages stand out, aligning with RAKAN’s confident and professional brand identity. 1 2 3 4 5 6 7 8 9 0
This is how H1 Look Like 900
This is how H2 Look Like 800
This is how H3 Look Like 700
Body Font
Avenir
Font Descrtipion: Avenir is clear and elegant, ideal for body texts. Its smooth design ensures readability and comfort, enhancing RAKAN’s corporate communication.
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Detailed guidelines for opening and closing the outlet, including steps for setting up, security checks, and end-of-day processes.
BRAND Voice
RAKAN communicates clearly and precisely to build trust and reliability, ensuring all messages are accurate and helpful.
RAKAN uses a formal and authoritative tone to highlight our leadership, professionalism, and high standards.
RAKAN blends Bahasa Malaysia (BM) and English to reflect Malaysia’s multicultural identity, making our communication relatable and inclusive.
BRAND Buttons
Brand Proper Image usage
Clear External
Croweded Customers
Serving Customers
Full of Stocks
Welcoming Staffs
Additional guidelines
Font Hierarchy
Font hierarchy is crucial for creating a visual structure in your content.
RAKAN
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League Spartan
wordings to use for brand name
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Avenir (All Caps)
RAKAN – the wordings should all be in capital letter, it represents our brand. usage example:
RAKAN is Malaysian first choices wholesale supermarket for Plastic Bags, Kitchenwares and Bakery Ingredients.
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Avenir
Icons Guide
Use these icons and illustrations
in your designs
